Great article from a good friend of mine that takes a look at why leaders must give proper attention to ensuring that their organizations remain both missionally aligned and strategically focused.

Question… How many organizations out there suffer from “mission drift” simply because they fail to be intentional about aligning their resources to the overall mission, and/or fail to properly communicate the strategic direction with stakeholders organization-wide?

Better question… How many churches are suffering from stagnancy because their leadership has lost sight of the church’s purpose, failing to align the church’s ministries to said purpose, and/or communicate a strategic direction that captivates their congregations?